04 · Case study · Co-founder & COO · Mars
Tiro
Co-founded and ran the operations of a two-sided B2B venture connecting independent talent with startups (lead-scoring, automated prospecting and onboarding-to-delivery) to €10K revenue across ~35 projects.
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Year
2025-2026
Role
Co-founder & COO · sales, GTM & ops
Context
Co-founder & COO
Stack
n8n · GPT · Chrome extension · Notion CRM
€10K
revenue generated
~35
client projects delivered
70+
freelancers onboarded
The challenge
A two-sided venture only works if both sides keep moving: qualified demand coming in, talent ready to deliver, clients coming back. As COO I owned that machine end to end, and a student-run operation can't afford to run it by hand.
What I built
- A lead-scoring Chrome extension (n8n + GPT) that rated prospects before any outreach, so prospecting time went where conversion was likeliest.
- An AI-assisted outreach system generating hyper-personalized messages per lead, sustaining a high response rate.
- A Notion-based CRM running clients, talent and missions end to end, with tagging and lead-scoring logic.
- Full client ownership: commercial proposals, pricing, structured follow-ups and post-project surveys.
- Acquisition dashboards tracking channels and conversion rates, used to refine the outreach sequences.
Results
- €10K in revenue across ~35 client projects, with several clients returning repeatedly.
- 70+ freelancers onboarded and trained into a delivery pipeline that ran alongside studies and an internship.
- Proof I can own a GTM motion end to end (acquisition, conversion and delivery) on systems rather than hustle.